Inside IVE's Jang Wonyoung's Luxury Birthday as Bvlgari's New Ambassador
Get an exclusive look into IVE's Jang Wonyoung's lavish birthday celebration in Tokyo, hosted by luxury brand Bvlgari to welcome their newest brand ambassador.
IVE’s Jang Wonyoung, one of K-pop’s most prominent “It Girls,” recently celebrated her 21st birthday, and it was every bit as glamorous as you’d expect. The star was treated to an intimate, luxurious party in Tokyo, hosted by none other than the iconic Italian jeweler, Bvlgari.
In a recent social media update, Wonyoung gave fans a peek into the stunning celebration, posting photos with the caption, “Can’t believe what just happened. We are so cute.” The pictures reveal her enjoying a private dinner at the Bvlgari Hotel with key figures from Bvlgari Korea, including CEO Lee Jeong-hak.
The event was a celebration of not just her birthday, but also her new role as the brand’s official ambassador, which was announced in August.
A Partnership Forged in Style
The photos showcase Wonyoung’s flawless style in two distinct black-and-white outfits, but it’s the warm, personal atmosphere that truly shines. In one candid moment, Wonyoung shared a picture of the Bvlgari CEO bending down to get the perfect shot of her, playfully captioning it, “The Bvlgari CEO is the best photographer.”
This gesture highlights the close and affectionate relationship between the star and the brand. It’s clear this isn’t just a business contract, but a genuine partnership.
The brand’s admiration was further expressed through a heartfelt birthday gift: a stunning Bvlgari watch accompanied by a handwritten letter. The note welcomed her to the “Bvlgari family,” wished her a happy birthday, and praised her incredible work ethic. “We’ll be rooting for you as you work hard in everything you do and look forward to a wonderful partnership with Bvlgari,” the letter read.
Wonyoung was clearly overjoyed, sharing that the watch was something she “really wanted” and calling it the “best gift.”
K-pop’s “It Girl” and the Roman Jeweler
Bvlgari officially named Jang Wonyoung as their new brand ambassador in August, a move that felt like a perfect match. Known for her elegant visuals, trendsetting fashion, and bright energy, Wonyoung embodies the modern luxury that Bvlgari represents.
This celebration in Tokyo solidifies her position as a global icon, seamlessly bridging the worlds of K-pop and high fashion. As she continues to captivate audiences worldwide with IVE, her journey with Bvlgari is just beginning.