IU's [Love wins all] MV Hits 100M Views as Forbes Crowns Her K-Pop's Queen
IU achieves another major milestone as her [Love wins all] music video, starring BTS's V, surpasses 100 million views, celebrated alongside her new title from Forbes and a string of successes.
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In a series of triumphant announcements that solidify her legendary status, IU has once again captured the global spotlight. The multi-talented artist is celebrating another huge career milestone as her cinematic music video for “Love wins all” has officially surpassed 100 million views on YouTube. This comes alongside high praise from American business magazine Forbes, which has dubbed her the “Queen of K-pop and K-drama.”
A Cinematic Masterpiece Reaches a New Milestone
On September 19th, EDAM Entertainment confirmed that the music video for “Love wins all” had crossed the 100 million view mark. This is a significant achievement, making it IU’s ninth music video to do so, following hits like “Palette,” “BBIBBI,” “Blueming,” and “Celebrity.”
The video, a pre-release for her 6th mini-album ‘The Winning’, garnered explosive interest from the moment it dropped. Directed by Um Tae-hwa (the acclaimed director of the film Concrete Utopia), the video co-stars V of BTS, and their powerful on-screen chemistry against a post-apocalyptic backdrop has been praised by fans and critics alike. The movie-like narrative and stunning visuals have encouraged repeat viewings, helping it dominate YouTube’s trending charts in 73 countries upon its release.
The “Queen of K-pop and K-drama”
Adding to the celebration, a recent feature in Forbes highlighted IU’s immense and versatile influence. The publication praised her dual-threat career, recognizing her as a dominant force in both the music and acting worlds. This title is well-earned; since her debut, IU has consistently topped music charts while also starring in beloved K-dramas.
Her latest activities only prove Forbes’ point. Her new single, “Bye, Summer,” is currently dominating major domestic music charts. Meanwhile, she is busy filming her upcoming drama, tentatively titled ‘21st Century Grand Prince’s Wife’ (21세기 대군부인), and her pop-up store, ‘Found at Eight’, is a major attraction at The Hyundai Seoul.
For Uaenas (IU’s dedicated fanbase), this flood of good news is a welcome reminder of her unwavering artistry and work ethic. From chart-topping hits and record-breaking music videos to high-profile acting roles, IU continues to win, and her reign as queen is stronger than ever.