K-pop Daily: Lisa x SHISEIDO, BOYNEXTDOOR’s Buldak Campaign & More
Today’s feel-good K-pop roundup: Lisa fronts SHISEIDO’s ULTIMUNE campaign, BOYNEXTDOOR spice up Buldak’s global push, plus ZB1, Nana x T.O.P, and I.N’s donation.
K-pop Daily: Lisa x SHISEIDO, BOYNEXTDOOR’s Buldak Campaign & More
A brand-new beauty partnership, a spicy global campaign with a clever breakup slogan, a meaningful birthday donation, and a few career-moving announcements—today’s K-pop headlines are refreshingly upbeat.
Lisa becomes SHISEIDO’s newest global ambassador
Beauty ambassadorships are a K-pop staple, but the best ones feel like a real match between an artist’s global reach and a brand’s storytelling. According to Soompi (Feb 9, 2026), SHISEIDO announced BLACKPINK’s Lisa as its newest global ambassador, unveiling her first campaign for the brand’s ULTIMUNE serum.
What makes this notable isn’t just the name power—it’s the scale. SHISEIDO campaigns typically roll across multiple regions at once, which means fans will likely see coordinated content across official channels (brand accounts, regional sites, and flagship retail partners). It’s also a reminder of how K-pop visibility increasingly functions like a “global media layer”: even if you’re not following beauty news, the campaign can reach you through short-form clips, store displays, and cross-posts.
If you want to track this properly (and avoid repost-only misinformation), start with SHISEIDO’s official social channels and Lisa’s official team accounts, then compare the assets and captions across regions for the full campaign narrative.
Source: https://www.soompi.com/article/1818093wpp/lisa-announced-as-new-global-ambassador-for-shiseido
Quick Hits
BOYNEXTDOOR join Buldak’s global campaign “Hotter Than My EX”
Brand campaigns work best in K-pop when they feel like an extension of the group’s concept rather than an interruption. According to Soompi (Feb 9, 2026), Samyang Foods selected BOYNEXTDOOR as models for Buldak’s new global campaign, “Hotter Than My EX.” The message leans into Buldak’s trademark heat as a playful “cultural code” for confidence and self-control after a breakup—cheeky, but clear.
To kick things off, the group released a special track version—“Earth, Wind & Fire (Buldak Hotter Than My EX Ver.)”—at midnight KST. If you’re collecting official campaign content, check the group’s verified channels first, then the brand’s global pages for the ad cuts and behind-the-scenes edits.
ZEROBASEONE’s Seok Matthew and Park Gun Wook sign with WAKEONE
Contract news can get complicated fast, but today’s update is straightforward and career-positive. According to Soompi (Feb 9, 2026), WAKEONE announced that ZEROBASEONE’s Seok Matthew and Park Gun Wook have signed exclusive contracts with the company. The article notes the two were previously under MNH Entertainment and Jellyfish Entertainment, respectively, before debuting with ZEROBASEONE in 2023 after appearing on Boys Planet.
For international fans, this kind of move usually signals clearer scheduling and centralized management—useful when you’re tracking releases, fan content, and official announcements in one place.
Nana confirmed to appear in T.O.P’s upcoming music video
Music videos can be mini-movies when the casting is right, and this pairing has fans curious for a reason. According to Soompi (Feb 9, 2026), Nana is confirmed to star in the music video for T.O.P’s upcoming solo track, with both artists’ agencies confirming the report. The piece also notes the MV was filmed last year and marks their first project together.
If you’re the type who likes to “watch the rollout,” the most reliable pattern is: teaser images → clip teasers → official MV upload → behind-the-scenes later. Stick to verified accounts (artist/label) for the first upload so you don’t get stuck on re-encodes and re-uploads.
Source: https://www.soompi.com/article/1818075wpp/nana-confirmed-to-star-in-t-o-ps-upcoming-music-video
Stray Kids’ I.N marks his birthday with a meaningful donation
Not every headline needs a product tie-in—some are just quietly admirable. According to Soompi (Feb 8, 2026), Stray Kids’ I.N donated 100 million won (about $68,300) to Korea’s National Cancer Center. The donation will support medical expenses for underprivileged patients and psychological therapy programs for pediatric and adolescent cancer patients.
Soompi also reports I.N shared: he wanted to pass on the love he’s received from fans, hoping it could make “even one day a little warmer” for those in long-term treatment, and that he wishes for their full recovery. If you’re trying to understand idol philanthropy beyond a single moment, this story is part of a longer pattern: Soompi notes prior giving and formal recognition through donor programs.
Chart & Award Check (practical, no guesswork)
If you want to verify momentum without relying on screenshots and fan accounts, here’s the clean checklist:
- Circle Chart (Korea): Look for weekly updates and official posts here: https://circlechart.kr/
- Billboard (U.S.): New chart-week updates typically roll on Billboard’s official pages: https://www.billboard.com/charts/
- YouTube (MV performance): For official music video views and trending context, use the artist’s verified channel plus YouTube’s official charts hub: https://charts.youtube.com/
A good habit: check timestamps and region settings. “Midnight KST” announcements can land on different calendar days depending on where you live.
Upcoming Schedule: what to watch next
- More campaign content drops: Brand ambassadorships often follow a predictable wave—hero film, product stills, then behind-the-scenes clips. Expect follow-up posts across SHISEIDO’s regional channels.
- BOYNEXTDOOR x Buldak rollout: Soompi notes an additional campaign video is planned later—keep an eye on the brand’s official uploads and the group’s verified short-form platforms.
- T.O.P solo release details: With MV filming already done, the next signals to watch are official release date confirmation and teaser scheduling.
Today’s stories all point in the same direction: bigger platforms, cleaner rollouts, and fans having more official content to enjoy—without the usual drama attached.