BabyMonster’s ‘WE GO UP’ MV Soars Past 30M Views, Performance Video Announced

Just days after its release, BABYMONSTER’s music video for “WE GO UP” is showing explosive growth on YouTube, with YG Entertainment announcing a new performance video to further fuel the fire.

An Accelerating Climb

The music video for “WE GO UP,” the title track from their second mini-album, has become a magnet for views, recently surpassing the 30 million mark. According to YG Entertainment on October 13th, the video’s momentum is accelerating. While it took a full day to reach its first 10 million views, it hit 20 million in the next 22 hours, and raced to 30 million in just another 19 hours. This increasing speed suggests a growing global buzz around the monster rookies.

A Tale of Two Videos: Story vs. Performance

One reason for the sustained interest is YG Entertainment’s strategic decision to separate the story-driven music video from the choreography. The official “WE GO UP” music video is a cinematic experience, focusing on the members’ charisma and a high-concept narrative. However, it features very little of the actual dance routine.

To address fan demand, YG Entertainment has announced an “Exclusive Performance Video” set to release on October 14th at midnight KST. Yang Hyun-suk, the executive producer, had previously hinted at a choreography video with production values rivaling a main music video. The company confirmed this, stating they invested heavily in a mega crew, unique location scouting, and a multi-day shoot to ensure the highest quality. This two-pronged approach is a classic YG strategy, building initial hype with a cinematic MV and then satisfying the performance-focused fans with a dedicated choreography video, effectively creating two major promotional beats for a single comeback.

Insight: The “Performance Video” as a Main Event

While many K-pop groups release dance practice videos, YG Entertainment often elevates the “performance video” into a major release itself. Unlike a raw dance practice shot in a studio, these are fully produced, often with multiple camera angles, dynamic lighting, and on-location sets that complement the song’s concept. For international fans who may not follow Korean music shows, these performance videos are often the primary way to experience the full scope of a group’s choreography, which is a critical component of the K-pop experience. This strategy ensures that both the song’s narrative and its physical artistry get their own spotlight.

Fact-Check

Confirmed: The “WE GO UP” music video surpassed 30 million views on YouTube as of October 13, 2025.
Confirmed: An “Exclusive Performance Video” for “WE GO UP” is scheduled for release on October 14, 2025, at 00:00 KST.
Confirmed: The decision to create a separate performance video was made because the official music video does not contain the full choreography.
Uncertain: The exact impact the performance video will have on charting and future music show wins remains to be seen, though it is expected to boost popularity.

Practical Takeaways

Watch the official “WE GO UP” music video for the story and concept.
Tune in for the “Exclusive Performance Video” to see the full, powerful choreography.
Understand that this dual-video strategy is a deliberate promotional choice to maximize engagement.
Follow the group’s official YouTube channel for notifications on new video releases.

Glossary

Comeback (컴백; keom-baek): A K-pop artist’s return with new music, marking the start of a new promotional cycle.
Performance Video (퍼포먼스 비디오; peo-po-meon-seu bi-di-o): A video focused solely on showcasing the choreography of a song, often with high production quality.
Music Show (음악방송; eum-ak-bang-song): Weekly Korean television programs where artists perform their new songs live to compete on music charts.

Get ready for the full experience by watching the official “WE GO UP” music video now and setting a reminder for the upcoming performance video!

Sources

Based on the initial article provided.
General knowledge of K-pop promotional strategies.
YG Entertainment’s public statements regarding the release.