HYBE Goes Latin: Meet SANTOS BRAVOS, The New Boy Group Taking Mexico by Storm
HYBE, the powerhouse behind BTS, is launching its first Latin boy group, SANTOS BRAVOS. Learn all about their debut concert, reality show, and HYBE's global vision.
HYBE, the global entertainment powerhouse behind superstars like BTS and LE SSERAFIM, is making a groundbreaking move into the Latin music market. Get ready to meet SANTOS BRAVOS, HYBE Latin America’s first boy group, set to debut this fall in what’s being called “the most ambitious pop project developed in Mexico.”
Here’s everything you need to know about the group that’s already generating massive buzz.
From Survival Show to Superstardom
SANTOS BRAVOS was formed through a 12-episode reality series of the same name. The show, which began airing in August, followed 16 talented contestants from countries across Latin America, including Mexico, Colombia, Brazil, and Venezuela, as they competed for a spot in the final lineup.
In a format familiar to K-pop fans, the contestants underwent intense training at a HYBE bootcamp, honing their skills in singing, dancing, and performance. This process, which combines the rigorous K-pop training methodology with Latin music’s unique flavor, is a core part of HYBE Chairman Bang Si-hyuk’s “Multi-home, multi-genre” strategy. The goal? To create global superstars by transplanting HYBE’s proven success formula into diverse music markets.
A Grand Debut at a Legendary Venue
SANTOS BRAVOS will make their official debut on October 21 with a massive concert at the iconic Auditorio Nacional in Mexico City. This legendary venue has hosted world-renowned artists like Coldplay, Paul McCartney, and Latin pop superstar Luis Miguel, signaling HYBE’s high ambitions for their new group.
The excitement is already palpable. When free tickets for the 5,000-seat concert were released on September 17, they sold out in just four hours—with no major promotions. This overwhelming demand showcases the passionate local fanbase the group has already built.
For global fans who couldn’t get tickets, don’t worry! HYBE has confirmed that the debut concert will be live-streamed for free on the official HYBE LABELS YouTube channel.
Unprecedented Fan Engagement
The buzz isn’t just online. In Mexico City, a fan exhibition called the ‘HYBE Experience’ has already attracted over 100,000 visitors. The immersive experience allows fans to step into the world of SANTOS BRAVOS, exploring their training journey and purchasing exclusive merchandise.
Major international media outlets are also taking notice. Billboard praised the reality series as a “paradigm-shifting Latin pop experiment,” while South American newspaper El Universal hailed it as a landmark project for the region.
Jaime Escallón, the series’ executive producer, confidently stated, “SANTOS BRAVOS is opening a new chapter in Latin music. Their debut concert is just the beginning of what will become an unprecedented cultural and musical phenomenon.”
With a proven system, a legendary debut stage, and a rapidly growing fanbase, SANTOS BRAVOS is poised to become the next global sensation. Mark your calendars for October 21 and get ready to witness the birth of a new era in Latin pop.